Why Structuring a Bigquery Schema for Multi-channel Attribution Trips Up Most Teams
Structuring a BigQuery schema for multi-channel attribution looks straightforward on a slide and falls apart in the actual account. Here’s where it usually goes wrong.
- Where bigquery marketing data warehouse usually breaks first in a live account.
- What to check before assuming the tracking tool is at fault.
- The minimum setup that holds up once traffic or campaigns scale.
This is part of what we handle under BigQuery Marketing Data Warehouse at FunnelSheet. If this sounds like your setup, get in touch.