The Most Common Mistakes in Bigquery vs Spreadsheets for Marketing Reporting At Scale
We see the same mistakes repeat around BigQuery vs spreadsheets for marketing reporting at scale, across very different setups. Most of them are avoidable in under an hour.
- Where bigquery marketing data warehouse usually breaks first in a live account.
- What to check before assuming the tracking tool is at fault.
- The minimum setup that holds up once traffic or campaigns scale.
This is part of what we handle under BigQuery Marketing Data Warehouse at FunnelSheet. If this sounds like your setup, get in touch.