Tag: bigquery

We see the same mistakes repeat around deduplicating GA4 events inside BigQuery, across very different setups. Most of them are avoidable in under an hour.

• Where bigquery marketing data warehouse usually breaks first in a live account.
• What to check before assuming the tracking tool is at fault.
• The minimum setup that holds up once traffic or campaigns scale.

This is part of what we handle under BigQuery Marketing Data Warehouse at FunnelSheet. If this sounds like your setup, get in touch.

There’s no single right way to handle building a single customer view in BigQuery, but there is a default that works for most setups. Start there.

• Where bigquery marketing data warehouse usually breaks first in a live account.
• What to check before assuming the tracking tool is at fault.
• The minimum setup that holds up once traffic or campaigns scale.

This is part of what we handle under BigQuery Marketing Data Warehouse at FunnelSheet. If this sounds like your setup, get in touch.

We see the same mistakes repeat around BigQuery vs spreadsheets for marketing reporting at scale, across very different setups. Most of them are avoidable in under an hour.

• Where bigquery marketing data warehouse usually breaks first in a live account.
• What to check before assuming the tracking tool is at fault.
• The minimum setup that holds up once traffic or campaigns scale.

This is part of what we handle under BigQuery Marketing Data Warehouse at FunnelSheet. If this sounds like your setup, get in touch.

Before starting work on deduplicating GA4 events inside BigQuery, these are the questions that change the whole approach.

• Where bigquery marketing data warehouse usually breaks first in a live account.
• What to check before assuming the tracking tool is at fault.
• The minimum setup that holds up once traffic or campaigns scale.

This is part of what we handle under BigQuery Marketing Data Warehouse at FunnelSheet. If this sounds like your setup, get in touch.

Controlling BigQuery query costs on a marketing dataset sounds simple until you’re three integrations deep. This is the version without the detours.

• Where bigquery marketing data warehouse usually breaks first in a live account.
• What to check before assuming the tracking tool is at fault.
• The minimum setup that holds up once traffic or campaigns scale.

This is part of what we handle under BigQuery Marketing Data Warehouse at FunnelSheet. If this sounds like your setup, get in touch.

Before you touch loading offline conversion data into BigQuery for reporting, run through this checklist. Skipping a step here is the usual reason numbers don’t match later.

• Where bigquery marketing data warehouse usually breaks first in a live account.
• What to check before assuming the tracking tool is at fault.
• The minimum setup that holds up once traffic or campaigns scale.

This is part of what we handle under BigQuery Marketing Data Warehouse at FunnelSheet. If this sounds like your setup, get in touch.

Before starting work on structuring a BigQuery schema for multi-channel attribution, these are the questions that change the whole approach.

• Where bigquery marketing data warehouse usually breaks first in a live account.
• What to check before assuming the tracking tool is at fault.
• The minimum setup that holds up once traffic or campaigns scale.

This is part of what we handle under BigQuery Marketing Data Warehouse at FunnelSheet. If this sounds like your setup, get in touch.

Most teams treat connecting Looker Studio to a BigQuery marketing warehouse as a one-time setup task. It isn’t. Here is the order of operations that avoids rework.

• Where bigquery marketing data warehouse usually breaks first in a live account.
• What to check before assuming the tracking tool is at fault.
• The minimum setup that holds up once traffic or campaigns scale.

This is part of what we handle under BigQuery Marketing Data Warehouse at FunnelSheet. If this sounds like your setup, get in touch.

Before you touch connecting Looker Studio to a BigQuery marketing warehouse, run through this checklist. Skipping a step here is the usual reason numbers don’t match later.

• Where bigquery marketing data warehouse usually breaks first in a live account.
• What to check before assuming the tracking tool is at fault.
• The minimum setup that holds up once traffic or campaigns scale.

This is part of what we handle under BigQuery Marketing Data Warehouse at FunnelSheet. If this sounds like your setup, get in touch.

Before starting work on joining Google Ads and CRM data inside BigQuery, these are the questions that change the whole approach.

• Where bigquery marketing data warehouse usually breaks first in a live account.
• What to check before assuming the tracking tool is at fault.
• The minimum setup that holds up once traffic or campaigns scale.

This is part of what we handle under BigQuery Marketing Data Warehouse at FunnelSheet. If this sounds like your setup, get in touch.