Questions to Ask Before Picking a Single Source of Truth for Marketing Numbers

Before starting work on picking a single source of truth for marketing numbers, these are the questions that change the whole approach.

• Where marketing measurement & data engineering usually breaks first in a live account.
• What to check before assuming the tracking tool is at fault.
• The minimum setup that holds up once traffic or campaigns scale.

This is part of what we handle under Marketing Measurement & Data Engineering at FunnelSheet. If this sounds like your setup, get in touch.

• Category: Measurement & Data Engineering
• Tag: measurement