How to Start Deduplicating GA4 Events Inside Bigquery
Most teams treat deduplicating GA4 events inside BigQuery as a one-time setup task. It isn’t. Here is the order of operations that avoids rework.
- Where bigquery marketing data warehouse usually breaks first in a live account.
- What to check before assuming the tracking tool is at fault.
- The minimum setup that holds up once traffic or campaigns scale.
This is part of what we handle under BigQuery Marketing Data Warehouse at FunnelSheet. If this sounds like your setup, get in touch.