Fixing the Usual Problems With GTM Variable Naming Conventions That don’t Collapse Under Scale
When GTM variable naming conventions that don’t collapse under scale goes wrong, it’s rarely the tool. It’s usually one of these three things.
- Where ga4 & gtm implementation usually breaks first in a live account.
- What to check before assuming the tracking tool is at fault.
- The minimum setup that holds up once traffic or campaigns scale.
This is part of what we handle under GA4 & GTM Implementation at FunnelSheet. If this sounds like your setup, get in touch.