A Working Approach to Debugging a GTM Tag That Fires Twice

There’s no single right way to handle debugging a GTM tag that fires twice, but there is a default that works for most setups. Start there.

• Where ga4 & gtm implementation usually breaks first in a live account.
• What to check before assuming the tracking tool is at fault.
• The minimum setup that holds up once traffic or campaigns scale.

This is part of what we handle under GA4 & GTM Implementation at FunnelSheet. If this sounds like your setup, get in touch.

• Category: GA4 & GTM
• Tag: ga4-gtm