Questions to Ask Before Deduplicating GA4 Events Inside Bigquery
Before starting work on deduplicating GA4 events inside BigQuery, these are the questions that change the whole approach.
- Where bigquery marketing data warehouse usually breaks first in a live account.
- What to check before assuming the tracking tool is at fault.
- The minimum setup that holds up once traffic or campaigns scale.
This is part of what we handle under BigQuery Marketing Data Warehouse at FunnelSheet. If this sounds like your setup, get in touch.