How a small ecommerce store can document offline conversion feedback: questions to answer before scaling spend
Before scaling spend, a small ecommerce store should know which records support the reported result and which gaps remain. The point is to make the boundary visible before the budget changes.
Read the symptom
The handoff depends on a business record being connected to the original ad interaction. The identifier, conversion action, timestamp, timezone, and sales status need to stay together while the deal moves through the CRM.
Inspect the path
- Find the identifier captured at the first interaction.
- Compare the CRM status with the conversion action name.
- Check the timestamp and timezone used by the upload.
- Keep a response log for accepted, rejected, and unmatched rows.
Before you scale
Make the upload record readable to someone who did not build the integration. For platform details, compare the fields in your implementation with Google’s offline conversion documentation.
If the next step is a shared source and outcome record, see LeadSheet.