Checking the form to CRM field map for a franchise network: a comparison of two common setups
Two setups can report the same action in different ways. For a franchise network, compare the path, the identifier, and the rule that decides when an action counts.
Read the symptom
The form can send a value that the CRM overwrites, ignores, or maps to the wrong field. The problem is easier to find when the original payload and final record sit next to each other.
Inspect the path
- Capture the exact form payload for one test submission.
- Compare each source field with the CRM field that should receive it.
- Check for hidden field names that differ between forms.
- Look for workflow steps that overwrite the first source value.
Compare the paths
Keep one mapping table that names the source field, destination field, and owner. Keep the test result with the record it describes so the next review starts with evidence, not a guess.
If the next step is a shared source and outcome record, see LeadSheet.