What a performance marketing agency should check when the form captures a lead but the CRM loses its source fields: a QA pass before a campaign goes live
Before a new campaign goes live, a performance marketing agency can test the full path with a known record. The test should finish at the business system, not at the browser console.
Read the symptom
The form can send a value that the CRM overwrites, ignores, or maps to the wrong field. The problem is easier to find when the original payload and final record sit next to each other.
Inspect the path
- Capture the exact form payload for one test submission.
- Compare each source field with the CRM field that should receive it.
- Check for hidden field names that differ between forms.
- Look for workflow steps that overwrite the first source value.
Run the QA pass
Keep one mapping table that names the source field, destination field, and owner. Keep the test result with the record it describes so the next review starts with evidence, not a guess.
If the next step is a shared source and outcome record, see LeadSheet.