Category: Measurement & Data Engineering

Before starting work on connecting ad platform data to closed-won revenue, these are the questions that change the whole approach.

• Where marketing measurement & data engineering usually breaks first in a live account.
• What to check before assuming the tracking tool is at fault.
• The minimum setup that holds up once traffic or campaigns scale.

This is part of what we handle under Marketing Measurement & Data Engineering at FunnelSheet. If this sounds like your setup, get in touch.

For data engineering basics every marketer should know, the options aren’t equal. Here’s what actually holds up once traffic and campaigns scale.

• Where marketing measurement & data engineering usually breaks first in a live account.
• What to check before assuming the tracking tool is at fault.
• The minimum setup that holds up once traffic or campaigns scale.

This is part of what we handle under Marketing Measurement & Data Engineering at FunnelSheet. If this sounds like your setup, get in touch.

There’s no single right way to handle why marketing dashboards disagree with finance, but there is a default that works for most setups. Start there.

• Where marketing measurement & data engineering usually breaks first in a live account.
• What to check before assuming the tracking tool is at fault.
• The minimum setup that holds up once traffic or campaigns scale.

This is part of what we handle under Marketing Measurement & Data Engineering at FunnelSheet. If this sounds like your setup, get in touch.

Deduplicating leads across ad platforms and CRM looks straightforward on a slide and falls apart in the actual account. Here’s where it usually goes wrong.

• Where marketing measurement & data engineering usually breaks first in a live account.
• What to check before assuming the tracking tool is at fault.
• The minimum setup that holds up once traffic or campaigns scale.

This is part of what we handle under Marketing Measurement & Data Engineering at FunnelSheet. If this sounds like your setup, get in touch.

Most teams treat handling currency and timezone drift in ad reporting as a one-time setup task. It isn’t. Here is the order of operations that avoids rework.

• Where marketing measurement & data engineering usually breaks first in a live account.
• What to check before assuming the tracking tool is at fault.
• The minimum setup that holds up once traffic or campaigns scale.

This is part of what we handle under Marketing Measurement & Data Engineering at FunnelSheet. If this sounds like your setup, get in touch.

Most teams treat building a marketing data model from scratch as a one-time setup task. It isn’t. Here is the order of operations that avoids rework.

• Where marketing measurement & data engineering usually breaks first in a live account.
• What to check before assuming the tracking tool is at fault.
• The minimum setup that holds up once traffic or campaigns scale.

This is part of what we handle under Marketing Measurement & Data Engineering at FunnelSheet. If this sounds like your setup, get in touch.

Unifying ad spend and CRM revenue in one model sounds simple until you’re three integrations deep. This is the version without the detours.

• Where marketing measurement & data engineering usually breaks first in a live account.
• What to check before assuming the tracking tool is at fault.
• The minimum setup that holds up once traffic or campaigns scale.

This is part of what we handle under Marketing Measurement & Data Engineering at FunnelSheet. If this sounds like your setup, get in touch.

When data engineering basics every marketer should know goes wrong, it’s rarely the tool. It’s usually one of these three things.

• Where marketing measurement & data engineering usually breaks first in a live account.
• What to check before assuming the tracking tool is at fault.
• The minimum setup that holds up once traffic or campaigns scale.

This is part of what we handle under Marketing Measurement & Data Engineering at FunnelSheet. If this sounds like your setup, get in touch.

Picking a single source of truth for marketing numbers looks straightforward on a slide and falls apart in the actual account. Here’s where it usually goes wrong.

• Where marketing measurement & data engineering usually breaks first in a live account.
• What to check before assuming the tracking tool is at fault.
• The minimum setup that holds up once traffic or campaigns scale.

This is part of what we handle under Marketing Measurement & Data Engineering at FunnelSheet. If this sounds like your setup, get in touch.

We see the same mistakes repeat around deduplicating leads across ad platforms and CRM, across very different setups. Most of them are avoidable in under an hour.

• Where marketing measurement & data engineering usually breaks first in a live account.
• What to check before assuming the tracking tool is at fault.
• The minimum setup that holds up once traffic or campaigns scale.

This is part of what we handle under Marketing Measurement & Data Engineering at FunnelSheet. If this sounds like your setup, get in touch.