Category: BigQuery & Data Warehouse

When deduplicating GA4 events inside BigQuery goes wrong, it’s rarely the tool. It’s usually one of these three things.

• Where bigquery marketing data warehouse usually breaks first in a live account.
• What to check before assuming the tracking tool is at fault.
• The minimum setup that holds up once traffic or campaigns scale.

This is part of what we handle under BigQuery Marketing Data Warehouse at FunnelSheet. If this sounds like your setup, get in touch.

Before you touch joining Google Ads and CRM data inside BigQuery, run through this checklist. Skipping a step here is the usual reason numbers don’t match later.

• Where bigquery marketing data warehouse usually breaks first in a live account.
• What to check before assuming the tracking tool is at fault.
• The minimum setup that holds up once traffic or campaigns scale.

This is part of what we handle under BigQuery Marketing Data Warehouse at FunnelSheet. If this sounds like your setup, get in touch.

For BigQuery vs spreadsheets for marketing reporting at scale, the options aren’t equal. Here’s what actually holds up once traffic and campaigns scale.

• Where bigquery marketing data warehouse usually breaks first in a live account.
• What to check before assuming the tracking tool is at fault.
• The minimum setup that holds up once traffic or campaigns scale.

This is part of what we handle under BigQuery Marketing Data Warehouse at FunnelSheet. If this sounds like your setup, get in touch.

Building a single customer view in BigQuery looks straightforward on a slide and falls apart in the actual account. Here’s where it usually goes wrong.

• Where bigquery marketing data warehouse usually breaks first in a live account.
• What to check before assuming the tracking tool is at fault.
• The minimum setup that holds up once traffic or campaigns scale.

This is part of what we handle under BigQuery Marketing Data Warehouse at FunnelSheet. If this sounds like your setup, get in touch.

There’s no single right way to handle structuring a BigQuery schema for multi-channel attribution, but there is a default that works for most setups. Start there.

• Where bigquery marketing data warehouse usually breaks first in a live account.
• What to check before assuming the tracking tool is at fault.
• The minimum setup that holds up once traffic or campaigns scale.

This is part of what we handle under BigQuery Marketing Data Warehouse at FunnelSheet. If this sounds like your setup, get in touch.