A Straight Guide to Finding Why Google Ads and GA4 Conversion Counts don’t Match
Finding why Google Ads and GA4 conversion counts don’t match sounds simple until you’re three integrations deep. This is the version without the detours.
- Where tracking & attribution audit usually breaks first in a live account.
- What to check before assuming the tracking tool is at fault.
- The minimum setup that holds up once traffic or campaigns scale.
This is part of what we handle under Tracking & Attribution Audit at FunnelSheet. If this sounds like your setup, get in touch.