Questions to Ask Before Detecting Broken Conversion Tracking after a Cookie Banner Update

Before starting work on detecting broken conversion tracking after a cookie banner update, these are the questions that change the whole approach.

• Where tracking & attribution audit usually breaks first in a live account.
• What to check before assuming the tracking tool is at fault.
• The minimum setup that holds up once traffic or campaigns scale.

This is part of what we handle under Tracking & Attribution Audit at FunnelSheet. If this sounds like your setup, get in touch.

• Category: Tracking & Attribution
• Tag: attribution-audit