Why Detecting Broken Conversion Tracking after a Cookie Banner Update Trips Up Most Teams
Detecting broken conversion tracking after a cookie banner update looks straightforward on a slide and falls apart in the actual account. Here’s where it usually goes wrong.
- Where tracking & attribution audit usually breaks first in a live account.
- What to check before assuming the tracking tool is at fault.
- The minimum setup that holds up once traffic or campaigns scale.
This is part of what we handle under Tracking & Attribution Audit at FunnelSheet. If this sounds like your setup, get in touch.