Fixing the Usual Problems With Finding Why Google Ads and GA4 Conversion Counts don’t Match

When finding why Google Ads and GA4 conversion counts don’t match goes wrong, it’s rarely the tool. It’s usually one of these three things.

• Where tracking & attribution audit usually breaks first in a live account.
• What to check before assuming the tracking tool is at fault.
• The minimum setup that holds up once traffic or campaigns scale.

This is part of what we handle under Tracking & Attribution Audit at FunnelSheet. If this sounds like your setup, get in touch.

• Category: Tracking & Attribution
• Tag: attribution-audit