Why closed deals never reach the ad platform as useful feedback in an early-stage startup: a post-migration diagnostic
After a migration, an early-stage startup needs a comparison that follows one record across the old and new paths. A clean before and after is more useful than a new dashboard.
Read the symptom
The handoff depends on a business record being connected to the original ad interaction. The identifier, conversion action, timestamp, timezone, and sales status need to stay together while the deal moves through the CRM.
Inspect the path
- Find the identifier captured at the first interaction.
- Compare the CRM status with the conversion action name.
- Check the timestamp and timezone used by the upload.
- Keep a response log for accepted, rejected, and unmatched rows.
After the migration
Make the upload record readable to someone who did not build the integration. For platform details, compare the fields in your implementation with Google’s offline conversion documentation.
If the next step is a shared source and outcome record, see LeadSheet.